User adoption is the bedrock of any best-in-class customer success strategy. It’s hard work, but without it, retention, expansion, and advocacy become significantly more difficult to master. Discover the fundamentals to help you drive stronger user adoption and WOW! your users to become your advocates.
In this session, Rachel Orston, CEO of UserIQ, will take you back to the basics of what makes a strong user adoption strategy in order to build a solid foundation for the success of your users. Attendees will learn how customer success strategies must scale as your customer base grows, and will leave with tactical tips on how to keep it simple and sane along the journey. We’ll cover:
- How to marry the “What” and the “Why” behind each tactic you deploy
- The need for better alignment between customer success and product teams
- How to focus your efforts on delivering value through WOW moments
- The key moments of truth for every user and how you can address them
